Влада Чижевская: интервью
Для всестороннего развития родители стремятся познакомить своего ребенка как можно раньше с миром искусства: театр, балет, мюзиклы. Но современные дети настолько активны, что высидеть даже 40 минут спектакля для них достаточно сложно. Так был создан формат интерактивных спектаклей. Главное его отличие — ребенок не просто следит за действием на сцене, он принимает в нем непосредственное участие, влияет на ход сюжета.
Формат интерактивного детского спектакля для российского зрителя уже не нов, но только продюсеру Владе Чижевской удалось привнести в этот жанр масштабность, зрелищность и мультимедийность, и тем самым вывести на новый уровень.
— Влада, как пришла идея создать детский интерактивный шоу-спектакль?
Я руковожу агентством по организации детских праздников и не понаслышке знаю, что больше всего нравится современным детям. Им нравятся роботы. Именно по этой причине столько мультфильмов создано на эту тему, игр, конструкторов и тд. Но на рынке не было качественных спектаклей о роботах. И мы решили это исправить. Так родилась идея создать целый город «Робосити», разработать своих роботов, которые в игровой форме смогут обучить детей правилам дорожного движения. Для второго спектакля мы решили взять за основу тему динозавров. Ведь они были, есть и будут интересны, как детям, так и взрослым. Благодаря постановке дети изучают разные виды динозавров, пробуют себя в роли археологов, путешественников и исследователей.
— Что уникального в ваших спектаклях?
Во-первых, сам продукт уникален. Он разработан нашей командой с нуля. Все костюмы, декорации отрисованы и созданы вручную нашими мастерами. Для каждого спектакля было эксклюзивно написана музыка. Во-вторых, сюжет. Оба спектакля базируются на трех китах: познавательность, увлекательность и интерактивность. Каждый ребенок приходит не просто посмотреть историю, а еще и узнать что-то новое. И, конечно же, мы придумали фишку — браслеты, которые выдают детям перед началом спектаклей. Благодаря им дети участвуют и влияют ход сюжета.
— Сколько времени ушло на создание шоу-спектаклей?
Сама идея мариновалась года 3, ждала своего часа. Для создания таких масштабных продуктов необходимы возможности. И когда была собрана команда, определена основная идея, мы приступили к ее реализации. На создание костюмов ушло примерно полгода, параллельно разрабатывался сценарий, музыкальное сопровождение, спецэффекты, подбирались актеры. Основная сложность, с которой мы столкнулись, это выбор площадки для спектаклей. Так как мы решили работать с объемными костюмами, а некоторые динозавры у нас достигают 4х метров, не каждая площадка удобна и оснащена для этого.
— Вы, как продюсер, лично контролировали все процессы: от идеи до генеральных репетиций?
Я являюсь не просто продюсером этих спектаклей, а еще и автором идей. Так что подбор основной команды, бутафоры, менеджеры, маркетинг, режиссерская команда — всё подбирала я, как продюсер. Режиссер подбирал актерский состав, тех, с кем ему удобней работать. Декорации рисовал тоже режиссер, я утверждала. Репетиции посещала только генеральные, потому что доверяю режиссеру и считаю, что продюсер не должен вмешиваться в творческий процесс.
— Почему решили выступить продюсером именно детских спектаклей?
Для меня важно создавать продукт именно для детей, потому что это самая благодарная публика. Когда ты видишь сотни, тысячи счастливых лиц, которые смотрят на созданные тобой шоу, это доставляет невероятное удовольствие. И, лично для меня, легче понять потребности ребенка, чем взрослого человека.
— Чего ожидать от похода на детский интерактивный шоу-спектакль?
Прежде всего, новых эмоций, впечатлений от гигантских костюмов, которые производят невероятное впечатление. Ожидать новых знаний, либо повторения забытых, так что родителям будет тоже интересно посмотреть спектакли. Ожидать много веселья, потому что это не занудные лекции, а музыкальные представления. Мы смогли совместить и развлекательный, и познавательный форматы. Доказано, что информация лучше усваивается в игровой форме.
Влада Чижевская, продюсер первых в России детских интерактивных шоу-спектаклей.
https://instagram.com/vladachizh
https://dino-ostrov.ru
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